New Zealand start-up Your Pure Honey is offering customers the chance to own a share of a beehive in and enjoy the Manuka honey it produces. A basic share costs USD 285 per season (September–May) and yields 2kg of raw honey (delivery costs are included). Those who their own personal colony can adopt an entire hive as a ‘Premium Partner’ for USD 2,500 and receive 20kg of honey at the close of the season.